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The press conference have resulted in target publications for the company – 80 articles in 7 days.
Experience in the Financial Market
S2Publicom has diffent kinds of projects related to the financial market. The Grupo Cornélio Brenand investments on the biofuel is one good example. We are very experienced on developing and conducting communication plans for investors (RI), including initiatives with analysts and journalists for companies such as Cyrela, Gol, GVT, Providência, Petrobras, among others.
S2Publicom also works for companies like Banco Real ABN Amro, Corretora Spinelli, Expomoney, BER (Boa Esperança Recebíveis).
Introduction of the Linksys router by Cisco
Challenge
• To divulge the new Linksys router aiming the areas of architecture, design, decoration and the traditional IT segment;
• To promote the first contact with the web 2.0 social media environment, innovating and having the initiative done with reduced budget.
Strategy
• A partnership was established with Ornare store in order to stimulate the intended journalists to test the router, considering that the design and decoration were some of the most interesting appeals of the product;
• The reduction of the investment to rent the area made it possible to develop several ideas on the web 2.0: Twitter, Flickr, YouTube and Video.
















