Press Relations

Press Advisory Services go far beyond advertising. We guide our clients on how they can benefit from their attributes and activities and how they can protect their brands in crisis situations. We plan our actions in line with the organization’s strategic objective, in a way that every single story helps consolidate its institutional image, bring up sales or solve problems. Thanks to the diversified profiles of our clients and professionals – many of whom coming from major outlets – we maintain a continuous dialogue with the country’s main editorial offices. Together with our affiliates and international agencies, we conduct press actions nationwide and also abroad, combining our local presence with a centralized coordination.

Media Bureau (management of the permanent relation with the Press)

Launch of products and services

Launch of new brands in the country

Large events and openings

Structuring and coordination of press rooms in events

Domestic and international Press trips

Relationship Program of executives with journalists

Coverage analysis reports (client and competitors)

Communication of financial results

Press advisory services in sector trade shows

Visits of foreign executives to Brazil

Media Training adjusted to each client’s need

Press kits and distinctive giveaways

Press monitoring with the identification of opportunities and threats

Consulting Services in Multimedia Digital Communication

Today, companies face the challenge of the so-called consumer-generated media (CGM), namely, Twitter, Facebook, Orkut, blogs, and photologs. The consumer’s power translates into the exponential growth of both the word of mouth communication and the on-line interpersonal communication. It is necessary to create new ways of listening and talking to this new type of consumer by using the same communication means he/she uses. S2Publicom has a core group specialized in interactive and social media communication solutions comprised of communication, design and technology professionals that developed Canais S2.0 (“S2.0 Channels”), that is, customized projects to generate buzz in the web and make your company’s communication actions become more effective.

Institutional Relations

To identify channels, establish relationships and maintain a dialogue with representatives from the Government, supervising agencies, legislators, organizations and groups of interest is essential to influence on perceptions or actions. We work on the planning and carrying out of continuous programs or specialty actions, including the mediation of conflicts, with a view to ethically positioning the organizations’ attributes and issues, helping them reach their objectives.

Periodical and special publications

Corporate printed and electronic videos and presentations

Speeches

Communication training for the organization’s representatives

Celebrations and events to get closer to audiences of interest

Institutional campaigns

Creation of structures and content for institutional websites

Community Relations

We understand that corporate citizenship is more than just carrying out episodic welfare actions. It starts with the establishing of transparent relations with community leaders and neighbors, showing that the organization contributes to the development of the community where it operates. The choice for the cause is important for the effectiveness and recognition of investments. Community projects must be part of a philosophy and associated with a structured program based on the organization’s profile, objectives and capabilities.

Diagnosis and Development of Corporate Citizenship Policies

Formalization and Dissemination of the Corporate Citizenship Policy

Implementation and management of social and environmental projects

Partnership with NGOs, Governments and companies

Fund raising activities

Support in certification and award processes (Fundabrinq’s Child-Friendly Company Seal, Social Value Award, ECO Award, SA 8000 Certification, ETHOS Indicators on Social Responsibility)

Social and Environmental Reports

Volunteer programs in companies directed at employees, former employees and relatives

Analysis and coordination of sponsorships and donations

Guidance speeches and seminars

Relationship Program with neighboring communities

Clients/Consumers Relations

We believe in the potential of communication as a tool to increase customers’ satisfaction and loyalty levels, with positive impacts on the business. Programs and actions focused on getting closer to and strengthening the relationship with dealers, franchisers, distributors and customers can help expand the business and consolidate partnerships. Attitudes that enchant consumers and show the brand’s commitment to quality and safety, whether in positive situations or during crises, build up confidence and help maintain or win back customers. Third parties’ endorsement in credibility terms (seals, external recognitions) must be part of the program for the building up and protection of the brand.

Products and services launch events and kits

Periodical and specialty / commemorative publications

Support to obtain seals / certificates

Support to participate in awards

Participation in trade shows and congresses (exhibitor or speaker)

Roadshows for the presentation of products and services

Visiting programs to manufacturing units

Relationship programs with franchisers, dealers, and distributors

Support and Training for Customer Service Teams

Management and mediation of crises with consumers

Crisis prevention and monitoring programs

Employees Relations

In a business environment marked by a stiff competition, by the need of retaining talents and of being motivated to reach goals, a relationship program with employees is the foundation for any business to be successful. This program effectiveness strongly depends on its alignment with the remaining activities developed by the company, on the use of diversified tools and on the compliance with social responsibility principles. We plan and carry out creative actions designed according to the company’s profile, providing support to the Communication, HR, Marketing, Commercial, and Industrial Departments.

Opinion pools and diagnosis

Dissemination of mission and values

Development of codes of ethics and conduct

Systematization of internal communications (creation of channels and processes)

Internal publications

Creation and production of content for Intranets and Extranets

Motivational and commemorative campaigns

Campaigns to publicize or support the launch of products and services

Plant safety campaigns

Information security campaigns

Programs for the integration of new employees

Permanent communication interactive systems / internal affairs

Communication programs for administrative transitions (management changes, mergers and acquisitions, privatizations, shutdowns, layoffs and adoption of new processes).